Field Manual / Practical AI Series
AI field manuals
Five step-by-step guides for using AI in everyday marketing work, each with a checklist you can copy. They cover auditing Google Ads, measuring Meta lead ads, getting cited by AI search, a weekly ads rhythm and sending sales back to Google and Meta.
The five guides
- FM-01AI + Google AdsAudit the account against your sales, with a 28-point checklist.
- FM-02AI + Meta AdsMeasure lead ads against real sales, with a 24-point checklist.
- FM-03AI SearchGet your site cited by ChatGPT and AI Overviews, with a 27-point checklist.
- FM-04CampaignsRun Google and Meta ads on a weekly and monthly rhythm, with a 28-point checklist.
- FM-05MeasurementSend real sales back to Google and Meta, with a 30-point checklist.