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Picture this: It's Monday morning and you're fired up to check on your Google Ads campaign performance from the weekend.
But instead of the rush of dopamine from seeing leads and sales flooding in, you're hit with a sinking feeling as you spot the dismal click-through rates and wasted ad spend.
Ouch.
If you've been there, you're not alone.
As someone who's started his career in agency land managing multiple 6 figure ad accounts, I've lived this story more times than I can count.
But here's the plot twist: It doesn't have to be this way.
Alright, let me break it down for you in a way that'll really make it click.
You know how everyone's always chasing that magic bullet solution to their marketing woes?
Well, buckle up buttercup, because I'm about to blow your mind with a strategy that's not just a one-trick pony, but a whole damn circus of marketing magic.
I'm talking about AI-powered Standard Operating Procedures, or as I like to call them, AI SOPs.
Now, before your eyes glaze over and you start dreaming of your next coffee break, hear me out.
This isn't just some fancy schmancy tech jargon I'm throwing around to sound smart.
AI SOPs are the real deal, and they're about to revolutionise the way you approach everything from Google Ads to email marketing to social media and beyond.
You see, most people think of AI as this big, scary, complicated thing that only the tech elite can harness.
They picture teams of data scientists huddled around supercomputers, crunching numbers and spitting out algorithms.
But the truth is, AI is just a tool - a ridiculously powerful one, but a tool nonetheless. And like any tool, it's all about how you wield it.
That's where AI SOPs come in. Instead of relying on one-off AI prompts or single-serving solutions, AI SOPs are all about creating a repeatable, scalable process that leverages the strengths of different AI models to consistently deliver mind-blowing results.
It's like having a secret recipe for success, except instead of grandma's famous cookie formula, it's a step-by-step guide to dominating your market and leaving your competition in the dust.
Think of it like this: you know how when you're cooking, you don't just throw a bunch of random ingredients in a pot and hope for the best? (Well, maybe you do, but that's a whole other conversation.)
No, you follow a recipe. You measure, you mix, you stir, you taste, you adjust.
AI SOPs are like the ultimate marketing cookbook, giving you a foolproof formula for success that you can rinse and repeat across any channel or campaign.
But the best part? You don't need to be some kind of AI wizard to make this work.
Whether you're an AI novice or a seasoned pro, AI SOPs are accessible to anyone willing to roll up their sleeves and dive in.
It's not about understanding every nuance of neural networks or machine learning algorithms - it's about harnessing the power of these tools in a way that's simple, straightforward, and insanely effective.
And trust me, when you see the results this approach can deliver, you'll wonder how you ever lived without it.
We're talking leads on tap, sales on steroids, and an ROI that'll make your CFO do a happy dance.
It's the kind of game-changing, needle-moving, holy-crap-this-actually-works kind of impact that every marketer dreams of.
So if you're ready to stop chasing shiny objects and start building a marketing machine that cranks out results like clockwork, it's time to embrace the power of AI SOPs.
In this post, I'm going to give you a crash course in how to make this strategy work for you, no matter what your business, budget, or background.
By the time we're done, you'll have a clear, actionable blueprint for injecting AI into your marketing SOPs and unlocking a whole new level of growth and profitability.
Here's an AI SOPs I created for crafting a Performance Max campaign specifically targeted to a certain audience:
Step 1: Use Perplexity to build a world-class Google Ads expert persona
Step 2: Persona building from client's website
Step 3: Using Google Ads persona inside of Claude 3 for targeting options
Step 4: Building the best Google Performance Max ad copy in Claude 3
Step 5: Launch and optimise your campaign
Step 6: Monitor, analyse, and iterate
When you're diving into the world of Google Ads and supporting your work with AI, it's crucial to start with a solid foundation.
And thats why we lay that groundwork by crafting a killer Google Ads expert persona using Perplexity
By doing this, you're essentially tapping into the collective wisdom and proven strategies of the most successful Google Ads gurus out there.
Think of it like having a secret weapon in your back pocket.
When you shape your persona based on the cream of the crop, you're setting yourself up to make informed decisions at every step of the campaign creation process.
It's like having a cheat code for Google Ads success.
Now, while persona prompting is a fantastic tool for organising an AI model's training data around Google Ads, I've got to be straight with you - it's not the be-all and end-all. In my experience, the real magic happens when you take things to the next level.
Personally, I'm all about that fine-tuning life.
I take my trusty Llama 2 model and train it on my own carefully curated data to create a hyper-specific, insanely effective Google Ads expert model.
This baby is tailored to my exact needs and has been fed a steady diet of only the most relevant, high-quality information.
But I don't stop there.
I take this same approach and apply it to my clients' marketing data.
By creating a custom AI knowledge hub for each client, I'm able to dive deep into what makes their audience tick and uncover the secrets to crafting campaigns that are guaranteed to crush it.
Now, I know this might sound a bit overwhelming if you're just starting out.
Fine-tuning your own models is definitely an advanced tactic.
But don't worry - persona style prompting is still an insanely powerful tool for beginners.
It's a fantastic way to dip your toes into the world of AI-powered Google Ads optimisation without getting in over your head.
At the end of the day, whether you're using Perplexity personas or fine-tuning your own models, the goal is the same: to create campaigns that blow your clients' minds and deliver results that'll have them singing your praises from the rooftops.
So don't be afraid to experiment, iterate, and push the boundaries of what's possible. With the right approach and a little bit of mad scientist energy, you'll be crushing it in no time.
Alright, let's get real and break this down using some actual, no-BS examples.
Because let's face it, all the fancy jargon and high-level concepts in the world don't mean a thing if you can't see how it applies to your own business, right?
So, allow me to pull back the curtain and give you a behind-the-scenes look at how I used my own custom-designed Google Ads AI SOPs to completely transform one of my finance client's campaigns.
And spoiler alert: the results were nothing short of mind-blowing.
When this client first came to me, they were in a world of hurt.
Their ads were floundering, their ROI was in the toilet, and they were starting to wonder if Google Ads was just a giant money pit.
Sound familiar? Yeah, we've all been there.
They had a solid offer, but their messaging was generic and their targeting was way too broad.
They were essentially throwing spaghetti at the wall and praying something would stick. Sound familiar?
The first step was to do a deep dive into their ideal customer avatar using Perplexity.
And I'm not talking about some half-assed, surface-level stuff here.
We went all in, using every tool and tactic in my arsenal to really get inside their target audience's heads.
I'm talking demographic data, psychographic insights, behavioural analysis - the works.
The insights we uncovered were game-changing.
Once we had that locked down, we fed all that juicy data into my proprietary AI models (Sounds fancy but its just a finetuned model that was specific to this client based on their previous successful marketing campaigns). This model is like the Navy SEALs of marketing AI - highly trained, hyper-specialised, and ready to take on any challenge.
They crunched the numbers, analysed the patterns, and spat out some seriously next-level insights that we could use to optimise every aspect of the campaign.
We discovered that their ideal clients were high-earning millennials who valued convenience and social proof above all else.
They were willing to pay a premium for a seamless, personalised experience that made them feel confident and in control.
Armed with that knowledge, we set a clear campaign objective: to get prospects to book a free financial planning consultation.
We knew that if we could get them on the phone with a consultant, the conversion rates would be sky-high.
So we reverse-engineered the entire customer journey with that one goal in mind.
Next, we plugged all of our customer and campaign data into a my offline AI Model and let it work its magic.
The algorithm analysed thousands of past finance campaigns and generated hyper-specific ad copy, images, and landing page content tailored to our exact audience.
The messaging was so spot-on, it felt like we were reading our customers' minds.
We loaded up our shiny new assets into Google Ads and let the AI take the reins.
It automatically adjusted our bids and targeting in real-time based on performance data, ensuring our ads were always showing up in front of the right people at the exact right moment.
The results were jaw-dropping.
Within the first week, our click-through rates shot up by 200%.
By the end of the month, our conversion rates had more than tripled and our cost-per-acquisition had dropped by over 50%.
Google Ads went from being the worst channel to the best within 2-3 weeks.
But the real kicker? Our return on ad spend went from barely breaking even to a whopping 5X.
That's right - for every dollar we put into Google Ads, we were getting five back.
And you know what the real kicker is? All of this mind-blowing, ROI-exploding, competition-crushing success came down to one simple thing: AI SOPs.
But don't let the fancy acronym fool you - at the end of the day, all we're really talking about is using a set of instructions and prompts chained together to get better results.
It's like a recipe for marketing success, but instead of your grandma's secret spice blend, we're using cutting-edge AI technology to whip up a batch of pure, unfiltered awesomeness.
Now, I know what you might be thinking: "That all sounds great for a finance company, but will this work for MY business?"
The answer is a resounding yes.
I've used this exact framework to drive results for clients in industries ranging from e-commerce to coaching to SaaS, and the principles are always the same.
AI SOPs are the ultimate secret weapon for any marketer looking to dominate their competition and achieve hyper-growth.
But don't just take my word for it.
If you really want to experience the full, mind-blowing power of AI SOPs for yourself, then you need to stop dipping your toes in the water and start diving in headfirst. And lucky for you, I've got a foolproof, step-by-step action plan to help you do just that.
1. First things first - stop relying on single prompts to get your results.
That's like trying to build a house with nothing but a hammer.
Sure, you might be able to bang out a few nails, but you're not going to get very far. Instead, start thinking about priming each step of your process as you go.
Break it down into smaller, more manageable chunks, and use AI to optimise each one along the way.
Trust me, the cumulative effect will blow your mind.
2. Next up - personas. Look, I get it - it's tempting to just say "Act as a marketing professional" and call it a day.
But let me tell you, that's a one-way ticket to Snoozeville.
If you want to get results that actually move the needle, you need to go deeper.
Craft full, richly detailed personas that capture the essence of your target audience, and use them to guide every aspect of your marketing strategy.
Stop wasting your time with half-assed shortcuts and start putting in the work - your bottom line will thank you.
3. Now, let's talk about AI models.
Here's the thing - not all AI is created equal.
Each model has its own unique strengths and weaknesses, and if you want to get the most out of your AI SOPs, you need to know how to leverage them.
Claude 3 is a beast when it comes to writing and taking on personas - it's like having a team of professional copywriters and actors at your fingertips.
Gemini Advanced, on the other hand, is a master at following instructions - it's like having a super-smart, hyper-obedient assistant who never misses a beat.
And ChatGPT? Well, let's just say it has a healthy contempt for anything that sounds even remotely human - which can be a blessing or a curse, depending on your goals.
4. The most important step - you can't just set it and forget it.
To really get the most out of your AI SOPs, you need to be willing to experiment, test, and iterate.
Try different models, different approaches, different ways of asking for what you want. See what works, what doesn't, and what surprises you.
And most importantly - record everything. Keep a detailed log of your experiments, your results, and your insights.
Over time, you'll start to see patterns emerge - and that's when the real magic happens.
So there you have it - your roadmap to AI SOP domination.
But don't just take my word for it - get out there and start experimenting for yourself.
Trust me, once you start seeing the kind of results this approach can deliver, you'll wonder how you ever lived without it.
But hey - I'm not just here to talk the talk. I
'm here to walk the walk, too. So if you need a little extra guidance or support along the way, you know where to find me.
I'm always here to help you crush your marketing goals and take your business to the next level.
And hey, if you get stuck or need some extra guidance along the way?
You know where to find me.
My inbox is always open.
But for now, it's time to take the first step.
Your competition won't know what hit 'em.
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